This month, we are delighted to announce that Purl English Cashmere has officially joined “Team Love “, You can now find a selection of our Pure Cashmere Blankets for sale on the website. A carefully curated, hand-picked collection of gorgeous and coveted brands for baby and child.

The driving force behind this stylish new platform is the wonderful Jo Love, one of her motivations behind setting up her business was to help break the taboo surrounding mental health issues suffered by mothers. Lobella Loves donates a percentage of each sale to the charity – Cocoon Family Support, a charity that supports families suffering from perinatal mental health issues.

Her hashtag is #itscooltobekind – which says it all…!

Lobella loves has other initiatives too, such as #NOTESOFHOPE, where gifts are given from the online collection to mothers receiving help, along with a hand-written note from another mother who has survived a similar experience.

Go and take a peek, there are some truly fabulous delights to be found there, treasures that are exclusive to